Leon Yourkiewicz // Creative Direction
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Abrasive Technology

 

Abrasive Tech video / “Precisely”

Experience, ingenuity and craftsmanship are the ideas highlighted in this brand video developed for Abrasive Tech.

 

Production SpaceJunk


 

Based around the concept of precision, we revamped the Abrasive Tech brand and applied this idea to everything including messaging, video content, a new visual language, and printed collateral.

 

 

Abrasive Tech in print

AT’s proven history in superabrasives and reputation for innovation was delivered through various print materials, reinforcing the brand’s pillars of innovation, craftsmanship, and capabilities.