The White Castle brand evolution
Breathing new life into the 100 year old White Castle brand with our Bold Move campaign
required new ways to visually appeal to modern Cravers. Everything from social posts and broadcast
TV frames to in-store POP and April Fools scenarios begged to be explored. And explore we did.
White Castle “Bold Move” packaging refresh
New packaging was designed to appeal to a younger millennial audience and further support the re-energized brand.
This lengthy effort included a new brand voice paired with a bold, interactive visual footprint designed to
engage Cravers across the nation through AR and classic gaming.
