
Goof Off

“Goof Off how-to” video series
In this series of 20 vignettes, we featured the endless uses for Goof Off products. The Wes-Anderson inspired production style was aimed at engaging viewers, inviting them to watch them all.

Goof Off is a staple in the cleaning aisle of your local supermarket. Equally recognized for its fun name and because of its knack for removing all your daily goofs.


Goof Off digital
A new responsive website to reflect our updated Goof Off visual direction was designed and developed. The feature-rich site was loaded with how-to videos, an interactive product finder and a social page packed with entertaining content.