Ultimate TV / “The People Business”
In business it's important to take care of your most valuable asset: your people. Real moments in the workplace were brought to life by combining dramatic cinematography with the authenticity of Jeff Bridges' voice.
The phrase “People First” is more than just Ultimate Software's tagline, it's their business philosophy.
Infusing this sense of humanity into all creative touchpoints was essential to the brand.
Ultimate TV / “Visibility”
Only Ultimate Software's HR technology delivers accurate insight into your people and your business. The idea of a CEO magically navigating between various parts of her business represented "total workforce visibility". The digital metrics showcased the features of the product.
Credits
Creative Director Leon Yourkiewicz
Creative Director – Copy Andy Knight
Production The Mill / Chicago
Director Nick Yiallouris
Ultimate Software in print
Brand evolution
"People First" is such an engaging concept that experimenting with the brand was always an exciting challenge.
