Rheem

Rheem “The Indoorsman”

Rheem was looking drive brand awareness and generate leads through a memorable digital campaign that would leverage the idea of “A new degree of comfort”.
This concept encouraged consumers to simply stay inside their homes and become an “Indoorsman” – basking in the comfort that only Rheem heating and air can provide.

The selection of style boards below were created to explore the Indoorsman aesthetic and serve as initial inspiration for the digital campaign.

“…The Indoorsman amasses a sanctuary with deft authority. He is cunning
with a pillow pile. He migrates towards the heat of a blanket like a snake to water.
And shares his primal instincts with the elusive house cat…”