Reebok PureMove Sports Bra digital launch
To generate excitement and drive sales of the new PureMove Sports Bra, Reebok requested a digital experience to promote the product launch and educate consumers on it’s technical benefits; functioning at the Pre-launch, Launch and Sustain phases of the release. Going beyond the brief –digital signage, social media and a deep dive into the PureMove brand aesthetic was helpful in developing a true 360-degree approach.
It was critical to infuse a sense of movement and energy into everything we developed for the PureMove launch.
