Channellock “Garage series” ads
Inspired by the classic posters you remember from your local service station, these prints aimed to represent hard-working Americans and the value of quality tools.
Channellock TV / “That's Why”
From day one, our visual approach dictated design that literally worked hard while capturing the American spirit of the Channellock brand.
Channellock TV / “In Here”
Channellock digital
Channellock digital was expanded to include a responsive website that could accommodate monthly promotions while also maintaining the strong visual language of the brand.
The Gridiron Garage
For the fifth year of the Channellock Gridiron Garage Giveaway we refreshed our visual approach, taking inspiration from broadcast-level graphic packages and implementing them online and in social media.
Brand evolution
What's next? Evolving the brand is a continuous process and a welcome challenge. "Channellock Black & Blue" was an exploration into a more premium approach to the brand.
