Orijen / Acana brand campaigns
Champion Pet Foods makes some of the best dog and cat food on earth by using real ingredients that animals would normally consume in the wild.
For their Orijen and Acana brands, we delivered new digital and print campaigns that connected consumers with their pets by celebrating
their individuality and thirst for everyday adventure. Creative, fresh photography, layout and type treatments were
designed to engage consumers at retail, online and in their favorite magazine.
Because – there's nothing quite like a 6 foot tall macro-shot of a dog's nose greeting you in the pet food aisle.
