Whirlpool video / “Building the Future”
When they finished the construction of the one million square foot manufacturing plant in Cleveland, Tennessee, it marked a new day for the Whirlpool Corporation. For the first time ever, the Whirlpool family of brands could be built under one roof, ensuring product reliability and a continued history of innovation.
Our creative for Whirlpool was focused on reaching home builders, remodelers, and designers through advertising and produced digital content.
United We Build
Builders are not that different from Whirlpool appliances. They both stand for a tried and true American home success story. Heroic HDR images of real builders, renovators and designers reflected their successful partnership with Whirlpool.
The Whirlpool “Inside Advantage”
When builders and designers work with Whirlpool, they have exclusive access to brands, products and consumer insights. This "Inside Advantage" was the cornerstone of creative that included print, identity, digital and beyond.
Whirlpool in print
Applying a consumer-oriented feel to the Whirlpool b2b marketing allowed our print work to stand out in the trade publications.
